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Aerial view of Mecum's Kissimmee event at the Silver Spurs Arena Osceola Heritage Park (Photo: Mecum) |
Barrett-Jackson® proclaimed their 2014 Scottsdale event to
be the best in their history 43 year history with sales topping $113M (+4%), selling
1399 cars (+4%), raising over $4.4M for charity and setting a few world’s records
along the way. This year Craig Jackson,
CEO, and his team impressively staged their extravaganza in an all new permanent facility that was completed just days before the annual eight day event kicked off January 12th.
Collectors and enthusiasts flocked to sunny Arizona from
January 12th through the 19th to enjoy the six annual major
auctions which take place in and around Scottsdale. Hagerty®, the insurance company and
acknowledged collector car expert, estimates that 15% of all collector cars
sold at auction during the year change hands in the six Arizona January auctions. As such the collector world closely watches
what happens at these six auctions to help gauge the upcoming auction
year. All but one of those six auctions
reported strong sales and sell thru percent improvements over last year,
producing a combined total of $253M in car sales. Based on those encouraging results, it looks
like 2014 is shaping up to be a good year for the collector car market.
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1967 L88 Set a new world's record selling for $3.85M (Photo: Barrett-Jackson) |
Clearly Barrett-Jackson® is the main event and draw of the six
January Arizona auctions offering over 1400 of the world’s most collectible
cars and 150 Corvettes. Mostly a “No
Reserve” auction, Barrett-Jackson® sold over 99% of their consignments which were up over 2013 and set
three world’s records in the process. A 1967 L88
Corvette coupe was sold for $3.85M making it the most expensive Corvette ever
sold at auction, a 1969 Corvette L88 race car, known as the “Rebel,” sold for
$2.86M a record price for a 1969 Corvette and a 1957 Ford Thunderbird “E” set a
record selling at $330K. And for the
first time, the world got to witness on live national TV two hours of what
makes Barrett-Jackson® Scottsdale one of the most elaborate and exciting extravaganzas in
the automotive world.
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The "Rebel" sold for $2.86M A record for a 69 Vette (Photo: Barrett-Jackson) |
"Two records
were set by
Corvettes at
Barrett-Jackson.
A 67 L88 Coupe
sold for $3.85M
and a 69 L88 sold
for $2.86M"
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Stirling Moss in Gullwing (Photo: Barrett-Jackson) |
Barrett-Jackson’s® diverse consignments ranged from Simon
Cowell’s Bugatti Veyron which sold for
$1.3M to a 1955 Mercedes 300 SL Gullwing which was ushered to the block by Sir
Stirling Moss, world champion race car driver and champion who during the
1950’s drove for the Mercedes racing team.
In addition to the two record-setting Corvettes, sixteen “Salon
Collection” cars were sold that hammered for over $22M. These cars were some of the finest “blue
chip” collector cars spanning all years, ranging from a pre war 1929 Duesenberg
SJ LeBaron Dual Cowl Phaeton to a 1999
Ferrari F300 racecar.
As usual the Barrett-Jackson® team orchestrated a venue that
packed the auction facility everyday with excited enthusiasts and bidders. Over 300,000 enthusiasts packed the main
building, display tents and vendor areas to participate in the incredible
happening at Barrett-Jackson® which took place at their traditional location in
WestWorld®. When the dust settled,
anyone who attended the Barrett-Jackson® experience has a better understanding
why the Scottsdale extravaganza is known as “The World’s Greatest Collector Car
Auction.”
The week following the Scottsdale events, Mecum® staged
their annual “world’s largest collector car auction” over two thousand miles
away in Kissimmee, Florida. This year,
however,
due to the frozen vortex which blanketed most of the
country, thousands of airline flights were cancelled making the pilgrimage to Mecum’s
“promised land” difficult at best. Due
to the weather related transportation difficulties throughout most of the country,
it was surprising and a testament to Mecum® loyalists that attendance only fell
6%, still drawing 70K spectators and enthusiasts. Even the weather in normally sunny, warm
Florida failed to cooperate, with temperatures in the 30’s overnight and not
getting much above 60 during the day.
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Mecum's Kissimmee home Osceola Heritage Park (Photo: Mecum) |
But more than the weather disappointed those enthusiasts who
fled the frozen north for a week of auction heaven in Florida. Though Mecum® heavily promoted their 2750
consignments almost 1000 of them went unsold, resulting in a disappointing 64%
sell through, which was also 6% behind last year’s results and low by industry
standards where a 70% or better sell through is expected. The unsold
cars were the biggest contributor to the significant sales loss -11.4%, down over $8M and totaling $63.435M
for the event. The average selling price of cars also slid by 8% to a little over $36K.
"The main feature of the Kissimmee auction was a 1956 Corvette SR Prototype that was hammered sold for over $2.3M, then the deal fell apart due to a third party dispute over ownership of parts used in the restoration."
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The 1956 "Real McCoy" Sale Fell Apart (Photo: Mecum) |
Even Mecum’s® recognized strength, the Corvette, could not mend
the slumping sales performance. Though several
important Corvettes were consigned, only three of the top ten Corvette lots
were actually sold, unheard of in a Mecum® auction. The main feature of the auction, a 1956
Corvette SR prototype, known as the "Real McCoy" was hammered down at $2.3M, far off the anticipated
world’s record price that it was rumored to bring, and then the sale fell apart
afterwards due to third party claims
of ownership of parts used in the restoration. An
analysis of the close to 400 Corvettes that were on hand for the sale showed
that the sell thru was less than 58% and on Saturday when the best Corvettes
cross the block the sell thru was even more disappointing at less than
50%.
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The 1963 Z06 originally driven by Dick Lang (Photo: Mecum) |
"The Dick Lang 63 Z06 was bid to $900K and failed to meet the seller's reserve. A staggering seven of the top ten Corvettes failed to sell."
And sales weren’t much better for other premier cars in the
auction. More than a few of the
“featured” and “star” cars simply did not sell, due to high reserves. To illustrate, in a January 6, 2013, press
release (read it here: http://www.mecum.com/news/news_detail.cfm?NEWS_ID=2358) Mecum® touts eight important featured
consignments, five of them Corvettes. Of
the eight cars featured in their press release, unbelievably, only one of the
eight sold, that calculates to an unheard of 12.5% sell thru. The five Corvettes promoted in Mecum’s
press release included the main auction attraction, the highly promoted 1956
Corvette SR Prototype (Lot S132), a concours winning 1963 Corvette Z06 race car originally driven
by Dick Lang (LotS148), a 1963 Corvette “Styling” car formerly owned by Mrs. Harley Earl (Lot
S153), the famous 1988 Corvette Callaway “Sledgehammer” (Lot F259) and another
pristine 1963 Corvette Z06 (Lot S150.1 ).
Add to those important cars another five of the most important Corvettes
in the auction: three third generation L88’s, another 1963 Z06 and a 1967 L89
and you have, arguably, the top ten Corvettes of Mecum’s 2014 Kissimmee event.* Of these
important, “blue chip,” ten Corvettes an astounding seven did not sell!
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Frank Mecum closing a deal (Photo: Mecum) |
"Dana’s son Frank, director of consignments, adeptly stepped up and following in his father’s footsteps put together some seemingly stalled deals."
Clearly the frustrating Saturday results did not go unnoticed
as the auctioneers goaded the sedate audience to get behind the bidding and
“make some noise” while at the same time openly begging bidders to up their
bids and pleading with sellers to take their reserves off the cars. And if all that weren’t enough, Dana Mecum,
founder and president, known as the “Dealmaker,” was noticeably not feeling
well, curtailing his “dealmaking” with his “down-home” colloquialisms. Dana’s son Frank, director of consignments,
adeptly stepped up and following in his father’s footsteps put together some
seemingly stalled deals. Frank along
with his co director, John Kraman, has put together the best and most important
Corvette offerings throughout 2013 and cemented Mecum’s reputation as the “king
of Corvettes.”
On top of all this, adding to the disappointing Saturday
results, unbelievably, only two hours of live TV coverage were broadcast on
Saturday, the auction’s premier day. The
two hours of live coverage on Saturday were the least important time of
Saturday’s auction, absurdly not broadcasting live the most important
attractions. More than a few loyal
Mecum® viewers lit up social media with their disappointment in the TV coverage
and format this year. If the format
change was made to improve and excite Mecum® fans it was clearly a “fail” from
a view perspective.
Contrast Mecum’s Saturday coverage with the over-the-top two
hour broadcast on Fox® network TV of the exciting peak two hours of
Barrett-Jackson® Scottsdale, where viewers saw two Corvettes hammered down for over
$2.5M each. One, a 1967 L88, set a
world’s record selling at $3.85M. By comparison there was no "live" TV of the best hours on Saturday. Instead Mecum planned a one hour taped delayed broadcast on Sunday scheduled to cover some of
Saturday’s peak auction highlights, but even that fell apart, first being
preempted for an hour by a hockey game and then the scheduled one hour
broadcast was cut to only a half hour, most likely because so many of the
featured cars did not sell. Most likely this was a decision by NBC and not by Mecum. Clearly this
is not in keeping with Mecum’s past efforts to help enthusiasts and collectors
closely follow their events and search past and future auctions with their
excellent Mecum InfoNet® program.
Of course the main objective of an auction is to sell
cars. The TV coverage, the weather, and
even the enthusiasm and excitement in the arena are only catalysts, all
secondary to selling cars. But the fact
is even though they are only catalysts, they are important ingredients to
hearing the auctioneer shout “sold”. Of
course the biggest catalyst to a great auction is to have a balanced array of
quality consignments that attract bidders, an area Mecum® has excelled in prior
years . In addition to historic “blue
chip” collectibles, one of Mecum’s unique strengths has always been to offer
first time buyers a good assortment of entry level cars and as in the past
Mecum once again came through. At the
other end of the balance spectrum is to entice owners of rare and important
cars to consign them to be sold, with “to be sold” the key phrase. Good consignments are those from sellers that
truly want to sell their cars and as such put realistic reserves on their car.
And though “size matters”, size for the sake of size does not make sense,
especially when the cars do not sell.
Though several factors negatively impacted
Mecum’s® premier auction, some of those factors were outside the control of the
staff who work hard to stage a great auction, particularly the world’s largest
collector car auction. Of the over 1759
cars that changed hands, 232 of those were Corvettes that generated almost $12M
despite the weather and drop in attendance.
Those that made the trip got to see some historic cars, despite the fact
that many did not sell, and enjoy one of the premier automobile events in the
country .
*Top Ten
Corvette Lot Results Mecum® Kissimmee 2014
S132 1956 Corvette SR prototype No Sale
High bid $2.3M Postponed
S148 1963 Corvette Z06 Race car No Sale High
Bid $900K
F259 1988 Corvette Calllaway “Sledgehammer” No
Sale High Bid $600K
S153 1963 Corvette “Styling” Mrs. Harley Earl’s
Car No Sale High Bid $340K
S150.1 1963 Corvette Z06
SOLD High
Bid $475K
S172 1963 Corvette Z06
No Sale High
Bid $550K
S163 1969 Corvette L88 No Sale High
Bid $735K
S165.1
1969 Corvette L88
SOLD
High Bid $510K
S179
1968 Corvette L88
SOLD High Bid $520K
S225.1
1967 Corvette L89
No Sale High Bid $425K
Top Ten Lot Sales
Mecum® Kissimmee 2014
1971 Plymouth
Hemi Cuda (Lot S143) at $560,000
1968 Chevrolet Corvette L88 Coupe (Lot
S179) at $530,000
1969 Chevrolet Corvette L88 Convertible
(Lot S165.1) at $510,000
1963 Chevrolet Corvette Z06 Tanker (Lot
S150.1) at $475,000
1964 Chevrolet Corvette Big Tank Coupe
(Lot S181.1) at $350,000
2006 Ford GT Heritage Edition (Lot S196)
at $320,000
1967 Plymouth Barracuda Hurst Hemi Under
Glass (Lot S200) at $300,000
2006 Ford GT (Lot T181.1) at $242,500
1967 Chevrolet Corvette Coupe (Lot S156)
at $240,000
1969 Ford Mustang Boss 429 Fastback (Lot
S141) at $240,000
Top Ten Lot Sales
Barrett-Jackson® Scottsdale 2014
1967 Chevrolet Corvette L88 2 Door Coupe Lot
#5035 at $3,850,000 WORLD'S RECORD
1969 Chevrolet Corvette #57
Rebel Convertible Race Car Lot #5022 at $2,860,000
1955 Mercedes-Benz 300SL
Gullwing Coupe Lot #5044 at $2,090,000
1998 Ferrari F300 at Lot #5080
at $1,870,000
1963 Shelby Cooper Monaco King
Cobra Lot #5063 at $1,650,000
1929 Duesenberg SJ Lebaron
Dual Cowl Phaeton Lot #5048 at $1,430,000
2008 Bugatti Veyron 2 Door
Coupe “Simon Cowell’s” Lot #1319.2 at $1,375,000
1954 Plymouth Belmont Concept Car Lot #5066 at $1,320,000
1939 Alfa Romeo 6c 2500 Sport Touring Lot
#5053 at $997,500 –
1972 Plymouth Duster Hot Wheels “Mongoose”
Funny Car,
4 Vehicle Package Lots
5040-5043 at $990,000 Snake-Mongoose cars and transporters 1970
Plymouth
Barracuda
Hot Wheels “Snake” Funny Car, 1967 Dodge D-700 Hot Wheels
“Snake” Ramp Truck, 1967
Dodge D-700 Hot Wheels “Mongoose” Ramp Truck